In 2011, Patagonia took an unapologetic stand against untrammeled Black Friday consumerism with an ad that had the phrase, “Don’t Buy This Jacket.” Splashed across the pages of the New York Times — and on the holiest of retail’s high holy days, no less — the plea to consumers was for them to consider the…

When Amira Rasool climbed out of bed on Friday morning, she did not expect to be riding into battle against Taylor Swift. Soon, Rasool, founder and CEO of fashion e-tailer The Folklore, was deluged by online buzz about the award-winning singer-songwriter’s surprise quarantine album, folklore, which she had dropped at midnight to breathless anticipation and…

For years, sustainability experts have touted rental and resale as eco-friendlier modes of consuming fashion. With a deadly disease ravaging the nation, once bustling thoroughfares reduced to ghost towns, and a long-overdue racial reckoning sweeping all corners of industry, one question looms large: Who has the appetite to shop, let alone the focus to do…