Ellie Hughes isn’t a fan of the term “influencer,” even though she knows she’s one by most measures. On Instagram, Hughes has 10,400 followers, a number that places her squarely in the realm of “micro-influencer”—one step above “nano-influencer,” which influencer-intelligence platform Klear defines as having between 500 and 5,000 followers, but roughly 20,000 influencers short…
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The Circular Shoe: An Impossible Challenge?
For a growing number of footwear brands, embracing recycled materials is no longer enough. To be truly circular, they say, a shoe must be recyclable into a new one. But the concept has proven elusive — perhaps more so than with clothing. Much of this has to do with the way shoes are typically designed….