The Tech Investments Retailers are Banking on for Improved Customer Experience

Sourcing Journal

In 2017, retailers finally took a sledgehammer to the walls that for so long kept their brick-and-mortar, web, and mobile operations separate. Now that they’re embracing technologies that will allow them to streamline the retail experience, 2018 will undoubtedly be the year of unified commerce.

Indeed, retailers plan to increase their overall IT spending for the coming year by 5.6 percent, up from last year’s 4.5 percent, according to a new study by Retail Info Systems and the IHL Consulting Group. They also expect to increase their store IT spending by 5.8 percent, up from last year’s 4.7 percent.

“These figures represent the largest increase for both enterprise and store IT spending since 2008,” the study’s authors wrote. The main areas of investment, particularly for department stores, will be mobile for managers, mobile for associates, and mobile points of sale, further affirming mobile shopping’s increasing foothold on retail traffic.

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