At a Cost Plus World Market in Oakland, California, masked shoppers are filing in with their holiday near-misses. They’re not just bringing back Ikat dinnerware and burlap wall art that didn’t quite hit the gifting mark, however. The Happy Returns “bar” within accepts unwanted items from digitally native brands like Eloquii, Everlane, and Rothy’s, which…
Author: jasmin
Why Pangaia Doesn’t Believe in Hogging Breakthrough Materials
For Pangaia, a London-based startup that combines street-style elan with tree-hugging sensibilities, materials play a starring rather than supporting role. It’s part of its philosophy of “high-tech naturalism,” taking materials abundantly found in nature and augmenting them with science and technology to solve the apparel industry’s most pressing social and environmental problems, such as animal…
Fashion Can’t Solve the Ocean Plastic Problem
A decade ago, most discourse around marine litter involved turtles ensnared by six-pack rings and dead seabirds with plastic spilling from their bellies. Now, “ocean plastic” is the fashionable term. You can find bits of old soda bottles and fishing nets in sneakers from Sperry, handbags from Rothy’s, bikinis from Reformation, sunglasses from Norton Point,…
Fake Meat Has Gone Mainstream. Can Biofabricated Fashion Follow Suit?
What’s in a name? When it comes to biomaterials—think yeast-engineered silk or mushroom-root leather—quite a lot. And like the trend itself, confusion about how they differ, how they’re made and what they offer is growing. Buoyed by burgeoning ethical concerns from consumers, fashion brands are seeing the promise of lab-developed materials as functional alternatives to…
Patagonia Wants You to Consider Buying Its Clothing Used This Holiday Season
In 2011, Patagonia took an unapologetic stand against untrammeled Black Friday consumerism with an ad that had the phrase, “Don’t Buy This Jacket.” Splashed across the pages of the New York Times — and on the holiest of retail’s high holy days, no less — the plea to consumers was for them to consider the…
How the UN’s Sustainable Development Goals Became Denim’s Instrument of Change
For James Bartle, Outland Denim is basically the first Sustainable Development Goal—end poverty in all its forms everywhere—decked out in blue jeans. “Poverty is the root cause of so many issues,” said Bartle, who founded the Australian-based B Corp in 2016 to train and employ women who were sexually trafficked but has since “widened its…
How Fashion is Taking on the Plastic Crisis, One Polybag at a Time
There’s no getting around it: the fashion industry is drowning in plastic, and the single-use polybag is a big part of the reason. Thin, lightweight and derived from low-density polyethylene, roughly 180 billion of these bags, both large and small, are employed by the apparel supply chain every year to protect stock in warehouses and…
H&M’s Green Machine: A Recycling Solution?
H&M calls it the Green Machine: a piece of technology it says is the first to separate and recycle polyester and cotton-blended clothing at scale. Later this month, Monki, the Gen Z targeting womenswear brand owned by H&M, will drop the first commercial products made using its recycled fibres. The collection — a £40 hooded…
Why Less Might Be More When it Comes to Factory Audits
In a globalized supply chain where clothing production is typically outsourced to developing nations with low-wage labor and shaky social and environmental protections, audits have become a non-negotiable means of managing risks and protecting brands from potential scandal. With multiple, often disparate standards for assessing compliance, however, it isn’t unusual for one supplier to field…
Leather Lowdown: Fruit, Fungi and a Focus on Planet-Friendly Processing
News of traditional leather’s demise has been greatly exaggerated. Despite spiking demand for vegan and other eco-friendly alternatives—a trend that tracks with the growing consumer predilection for plant-based diets—cowhides, a byproduct of beef and dairy consumption, have continued to conduct brisk trade. This is especially true of the luxury sector, where high-quality leather remains synonymous…
The Rise in ESG Ratings: What’s the Score?
When Michael Beutler joined Kering’s sustainability operations team as its director in 2011, the fashion conglomerate, then known as PPR, fielded at most four investor requests a year about its environmental practices. Nearly a decade later, the Gucci and Saint Laurent owner receives at least four of these questionnaires a month. “If not double that,”…
Can a Pair of Jeans Kill the Coronavirus?
Are we asking too much from our jeans? Maybe. They’re expected to wick sweat, sculpt our behinds, and provide full-body motion for squats and lunges, all while exuding a cool-but-not-trying-too-hard vibe. And now, in these After Times, they’re also supposed to keep the coronavirus — the same one that has killed more than 1 million…