“No leathers, feathers, or fur.” That’s the Stella McCartney promise. It’s also an ethos that helped make 2015 its most profitable year to date, according to the British fashion label, which published its first global Environmental Profit & Loss Account this week.
Despite laggardly growth in the United Kingdom, plus a 35 percent reduction in overall environmental impact of its materials over the past three years, Stella McCartney said it’s experiencing its best performance to date.
The house credits its ecological strides, and the financial successes they have engendered, to its adoption of a process known as “natural capital accounting,” which places a monetary value on the impact of a company’s supply-chain operations.